For most small businesses, the manual reporting cycle is tedious, involving numerous different websites and applications, exporting data, and then trying to consolidate it all into one single spreadsheet to determine how well (or how poorly) your business performed last quarter. It’s necessary to look at historical data like this to better run your business, but it’s not necessary to waste so much time doing it. By the time you’re done running reports and putting all the data together, you have no time or energy left to actually analyze it, and that’s a problem.